Dear Jessica Brennan,

Ripped jeans are all the rage. They cost more than un-ripped jeans because the manufacturers have to first make them, then wreck them.  This brings me to a wonderful realization. We should use ripped jeans as a business model and become billionaires overnight.

Try to follow me….

For the sake of simplicity, let’s say that normal jeans cost $100 and ripped jeans cost $150. I say that we could roll out a whole line of new products to satisfy this market.  The market that likes wrecked stuff.  In fact, I think we should called the company “Get Wrecked”.

Product line:

Jeans (regular price $100 and ripped jeans price $150)

Cars (regular price $28,000 and from the auto-wrecker priced at $42,000)

House (built new price $350,000 and then with the windows broken and the brick pulled off  $525,000)

Groceries (bag of milk $4.27 and then ten days past the sell-by date $6.40)

Jeans are meant to keep you warm, yet people seem to like them ripped and draughty.  Perhaps the same could work for swimming pools.  The cost to supply and install a new pool is about $20,000.  Price to install pool from Get Wrecked with a liner full of holes, $30,000. The look on your neighbour’s faces, priceless.

There really is no end to how you might be able to make a killing off this ripped jean bunch.  I remember a few years ago when an architect decided to start a clothing line.  He went to Goodwill, bought  a bunch of shirts for a buck each, turned them inside out and stamped one of his own drawings on the inside of the shirt.  He then told everyone that wearing your clothes inside out was cool and charged them $150.00.  Rich people are funny (but that’s a whole other topic for another day).

Love, Mum xo